Under The Hood: Automotive Storytelling
Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, founder of The Storytelling Tribe, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product leaders, and marketers transforming mobility through better communication.
Under The Hood: Automotive Storytelling
Episode 5 - Stef Balkowiec: SDV in motor racing and Road to Race
🏁 THE SDV REVOLUTION UNPACKED
In this compelling episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we sit down with Stef Balkowiec, former Managing Director of Performance Electronics at Cosworth and a seasoned leader in automotive and motorsport technology.
🎯 KEY INSIGHTS
- Motorsport’s Race-to-Road Virtuous Circle
Stef reveals how the rapid innovation cycles and advanced data analytics of motorsport are shaping the future of software-defined vehicles (SDVs) in the automotive industry, creating a symbiotic relationship that benefits both sectors.
- The Power of Common APIs and Data Models
Discover why standardized service APIs and robust data models are the true foundation for SDV success, enabling personalization, digital twins, and third-party ecosystems – and how motorsport is already leading the way.
- Storytelling Across Stakeholders
Learn how to craft compelling narratives for diverse audiences, from assembly line workers to investors, ensuring everyone understands and supports the transformation towards a software-led automotive future.
💡 PRACTICAL TAKEAWAYS
- Motorsport as a Catalyst: Leverage motorsport’s structured data and rapid innovation to accelerate automotive SDV development.
- Communication is Key: Tailor your storytelling to the needs and perspectives of different stakeholders for maximum buy-in.
- AI & Digital Twins: Use clean, time-anchored data from motorsport to power AI models and digital twins, avoiding the pitfalls of unstructured data in traditional automotive environments.
🌟 ABOUT YOUR GUIDE
Stef Balkowiec brings over 30 years of international experience driving innovation, growth, and operational excellence in automotive and motorsport technology. With a proven track record at Cosworth, Harman, and Nokia, Stef is passionate about building high-performance teams and bridging the gap between technical innovation and commercial strategy.
Ready to discover the stories behind the steering wheel?
#UnderTheHood #AutomotiveStorytelling #SDV #MotorsportInnovation
"Under the Hood: Automotive Storytelling" uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans.