Under The Hood: Automotive Storytelling
Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, founder of The Storytelling Tribe, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product leaders, and marketers transforming mobility through better communication.
Episodes
28 episodes
SDVs: How Mercedes-Benz Cut Development from Years to Weeks - Markus Rettstatt, Mercedes-Benz EP26
🚗 FROM 5 YEARS TO 6 WEEKS: THE SDV REVOLUTION When Mercedes-Benz's software team achieved in weeks what traditionally took years, they proved that having an entirely new approach to automotive's software can bring incredible ...
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Season 1
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Episode 26
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49:43
Why truck design needs empathy: CMF Innovation at MAN Trucks - Carolin Schütt, MAN Trucks EP25
🚛 THE TRUCK CABIN REVOLUTIONIn this new episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Carolin Schütt, Lead CMF Design Manager at MAN Trucks and Buses, who brings along two decade...
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53:25
Listen First, Pitch Later: Building Gaming Partnerships in Automotive - Anthony Cliquot, AirConsole EP24
🎮 WHEN STORYTELLING MEETS GAMING & AUTOMOTIVEIn this captivating episode of "Under the Hood: Automotive Storytelling" brought to you by The Storytelling Tribe, we sit down with Anthony Cliquot, CEO of AirConsole, to explore ho...
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Season 1
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Episode 24
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49:24
Quick Fix #2: Escaping the PowerPoint Jail: win customer pitches in 18 minutes - EP23
Escaping PowerPoint Jail: Why Your 45-Slide Customer Deck Is Costing You DealsAre your sales presentations working against you? In this Quick Fix episode of Under the Hood: Automotive Storytelling, host Stéphane Lagresle ...
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Season 1
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Episode 23
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8:31
Welcome to In-car Wellness Experiences - Thomas Stocker, Gentherm EP22
THE WELLBEING REVOLUTION DECODEDIn this new episode of "Under the Hood: Automotive Storytelling", brought to you by the Storytelling Tribe, we connect with Thomas Stocker, key member of Gentherm's executive team, leading their Eur...
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Season 1
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Episode 22
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44:50
From Silos to Stories: Driving innovation through Storytelling with Jon Husby, CEO of ADAC EP21
THE TRANSFORMATION BLUEPRINT DECODEDIn this episode of "Under the Hood: Automotive Storytelling", brought to you by The Storytelling Tribe, we connect with Jonathon Husby, President and CEO of ADAC and Chair of the Automotive Hall...
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Season 1
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Episode 21
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49:59
Aligning Automotive with Consumer Outcomes: the 4S Framework with Andy Hart, SBD Automotive EP20 Part 2
🎯 THE MOBILITY TRANSFORMATION DECODEDIn this new episode of "Under the Hood: Automotive Storytelling" – the only podcast examining mobility through storytelling, brought to you by The Storytelling Tribe – we connect with Andrew Ha...
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Season 1
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Episode 20
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30:34
Aligning Automotive with Consumer Outcomes: the 4S Framework with Andy Hart, SBD Automotive EP20 Part 1
🎯 THE MOBILITY TRANSFORMATION DECODEDIn this new episode of "Under the Hood: Automotive Storytelling" – the only podcast examining mobility through storytelling, brought to you by The Storytelling Tribe – we connect with Andrew Ha...
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Season 1
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Episode 20
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30:58
From Clay to Canvas to AI: Felix Kilbertus on Design's Evolution EP19 Part 2
🎨 FROM CLAY TO CANVAS TO AI - PART 2In this captivating episode of "Under the Hood: Automotive Storytelling" from the Storytelling Tribe, we sit down with Felix Kilbertus, Chief Design Officer and former Head of Exterior Design at...
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Season 1
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Episode 19
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29:58
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From Clay to Canvas to AI: Felix Kilbertus on Design's Evolution EP19 Part 1
🎨 FROM CLAY TO CANVAS TO AI - PART 1In this captivating episode of "Under the Hood: Automotive Storytelling" from the Storytelling Tribe, we sit down with Felix Kilbertus, Chief Design Officer and former Head of Exterior Design at...
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Season 1
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Episode 19
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29:14
IAA 2025 Special: The Three Transformations Reshaping Automotive EP18
🚗 THE INDUSTRY TRANSFORMATION DECODEDIn this compelling IAA 2025 Special episode of "Under the Hood: Automotive Storytelling" – the only podcast examining mobility through storytelling – Stéphane takes you inside Munich's Messe to...
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Season 1
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Episode 18
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39:51
Quick Fix #1: The Dinner Party Test - Transforming Your Customer Presentations EP17
Transform your customer presentations with one simple question that reveals why most automotive suppliers lose deals before they even start.In this debut "Quick Fix" episode, Stéphane Lagresle shares a real story from a high-stake...
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Season 1
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Episode 17
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11:39
Why Software Naming Matters: Making Intangible Tangible - Valentin Janiaut, LG Electronics EP16
🚀 AUTOMOTIVE SOFTWARE FROM B2C GIANTS DECODEDIn this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Valentin Janiaut, Software Solution Task Leader at LG Electronics Vehicle Compo...
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Season 1
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Episode 16
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43:56
From fear to trust: Cybersecurity as a revenue enabler - Andrew Till, Trustonic EP15
🔐 THE SECURITY FOUNDATION DECODEDIn this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Andrew Till, General Manager of Secure Platform at Trustonic and cybersecurity visionary wi...
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Season 1
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Episode 15
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43:54
Moving away from the 'Not Invented Here' Syndrome: The Open Source Automotive Revolution - Michael Plagge, Eclipse Foundation EP14
🔧 THE OPEN SOURCE REVOLUTIONIn this new episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Michael Plagge, VP Ecosystem Development at the Eclipse Foundation and former Alibaba Cloud ...
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Season 1
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Episode 14
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47:58
Breaking Code Before It Breaks Cars: The New Era of Virtual Testing - Robert Fey, Synopsys EP13
🔧 THE TESTING REVOLUTION DECODEDIn this new episode of "Under the Hood: Automotive Storytelling" by The Storytelling Tribe, we connect with Robert Fey, known across the industry as "Mr. Broken Testing" and creator of the Automotiv...
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Season 1
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Episode 13
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53:38
The Incredible World of Functional Safety - Alexander Much EP12
🔧 THE SAFETY SOFTWARE DECODEDIn this illuminating episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we sit down with Alexander Much, former Director of Functional Safety, Cybersecurity and Open Sour...
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Season 1
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Episode 12
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40:02
How AI Transforms Commercial Fleet Operations & ROI - Lina Wölm, Shiftmove EP11
🚀 THE FLEET SOFTWARE DECODEDIn this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Lina Wölm, Director of Brand Communications and Product Marketing at Shiftmove and accomplished ...
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Season 1
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Episode 11
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39:01
Why German Engineering Must Embrace Software Culture - Dr. Jan Wehinger, MHP - A Porsche Company EP10
⚡ THE TRANSFORMATION BLUEPRINT DECODEDIn this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Dr. Jan Wehinger, Partner at MHP and automotive transformation expert, to explore how ...
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Season 1
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Episode 10
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44:27
The Future of Automotive Designers in an AI World - Martin Groschwald, CEO Konzepthaus EP09
🎯 THE DESIGN REVOLUTION DECODEDIn this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Martin Groschwald, CEO of Konzepthaus Consulting and host of "Gestalten in Automotive Design,...
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Season 1
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Episode 9
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52:11
Transforming EVs from Grid Burden to Energy Solution - Claudio Geyken, RIDERgy EP08
⚡ THE ENERGY REVOLUTION DECODEDIn this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Claudio Geyken, CEO and Co-founder of RIDERgy and multilingual energy visionary, to explore h...
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Season 1
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Episode 8
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36:24
When It Rains, AVs Stop: The Hidden Crisis in Autonomous Safety - Giovanni Azzara, Easyrain EP07
🌧️ THE SAFETY REVOLUTION DECODEDIn this captivating episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Giovanni Azzara, Sales and Marketing Director at Easyrain and former media indus...
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Season 1
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Episode 7
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37:16
David vs Goliath: How Startups Crack the Automotive Industry Code - Derek Kerton, AutoTech Council EP06
🌉 THE INNOVATION BRIDGE DECODEDIn this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Derek Kerton, Managing Director of the Kerton Group and founder of the Auto Tech Council, to ...
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Season 1
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Episode 6
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41:33
How Racing SDV Innovation Drives Production Vehicles Software Revolution - Stef Balkowiec EP05
🏁 THE SDV REVOLUTION UNPACKEDIn this compelling episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we sit down with Stef Balkowiec, former Managing Director of Performance Electronics at Cosworth and a seas...
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Season 1
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Episode 5
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35:21
Cities Can't Wait: The Public-Private Dance of Autonomous Mobility Adoption - Henriette Cornet EP04
🚀 THE FUTURE OF CITIES DECODEDIn this dynamic episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we explore Dr. Henriette Cornet's journey as CEO of Urban Innovate and architect of Europe's largest auto...
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Season 1
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Episode 4
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37:29
