Under The Hood: Automotive Storytelling
Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, founder of The Storytelling Tribe, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product leaders, and marketers transforming mobility through better communication.
Podcasting since 2025 • 28 episodes
Under The Hood: Automotive Storytelling
Latest Episodes
SDVs: How Mercedes-Benz Cut Development from Years to Weeks - Markus Rettstatt, Mercedes-Benz EP26
🚗 FROM 5 YEARS TO 6 WEEKS: THE SDV REVOLUTION When Mercedes-Benz's software team achieved in weeks what traditionally took years, they proved that having an entirely new approach to automotive's software can bring incredible ...
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Season 1
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Episode 26
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49:43
Why truck design needs empathy: CMF Innovation at MAN Trucks - Carolin Schütt, MAN Trucks EP25
🚛 THE TRUCK CABIN REVOLUTIONIn this new episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Carolin Schütt, Lead CMF Design Manager at MAN Trucks and Buses, who brings along two decade...
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53:25
Listen First, Pitch Later: Building Gaming Partnerships in Automotive - Anthony Cliquot, AirConsole EP24
🎮 WHEN STORYTELLING MEETS GAMING & AUTOMOTIVEIn this captivating episode of "Under the Hood: Automotive Storytelling" brought to you by The Storytelling Tribe, we sit down with Anthony Cliquot, CEO of AirConsole, to explore ho...
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Season 1
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Episode 24
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49:24
Quick Fix #2: Escaping the PowerPoint Jail: win customer pitches in 18 minutes - EP23
Escaping PowerPoint Jail: Why Your 45-Slide Customer Deck Is Costing You DealsAre your sales presentations working against you? In this Quick Fix episode of Under the Hood: Automotive Storytelling, host Stéphane Lagresle ...
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Season 1
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Episode 23
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8:31
Welcome to In-car Wellness Experiences - Thomas Stocker, Gentherm EP22
THE WELLBEING REVOLUTION DECODEDIn this new episode of "Under the Hood: Automotive Storytelling", brought to you by the Storytelling Tribe, we connect with Thomas Stocker, key member of Gentherm's executive team, leading their Eur...
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Season 1
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Episode 22
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44:50