Under The Hood: Automotive Storytelling
Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, founder of The Storytelling Tribe, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product leaders, and marketers transforming mobility through better communication.
Under The Hood: Automotive Storytelling
Episode 9 - Martin Groschwald, Konzepthaus: the new world of Automotive Design
🎯 THE DESIGN REVOLUTION DECODED
In this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Martin Groschwald, CEO of Konzepthaus Consulting and host of "Gestalten in Automotive Design," to explore the radical transformation of automotive design leadership from isolated stylists to strategic business architects.
🎯 KEY INSIGHTS
Stylists vs. Strategists: The Great Design Divide
Martin reveals the fundamental shift from design departments as isolated "sandboxes" to integrated business units that shape entire brand experiences across all customer touchpoints.
The AI Acceleration of Design Process
Discover how artificial intelligence will automate 75-80% of operational design processes while amplifying creative capabilities, potentially reducing team sizes from 500-700 to 200-400 people.
The Future of Design Authority
Learn why the next evolution moves beyond "vanilla design" toward brand-driven approaches that enable faster decision-making and more individual creative contributions.
💡 PRACTICAL TAKEAWAYS
- Master Business Language: Communicate design vision without relying solely on sketches – explain concepts clearly to the 95% who speak business language
- Embrace Matrix Organization: Position design as a cross-functional business unit rather than a manufacturing silo to influence strategic decisions
- Develop Future-Focused Skills: Prepare for AI-enhanced workflows that will require broader business understanding alongside creative expertise
- Build Strategic Storytelling: Act like a designer but think like a business leader – combine visual flair with data-driven reasoning
🌟 ABOUT YOUR GUIDE
Martin Groschwald brings 15+ years of automotive design leadership experience. As CEO of Konzepthaus Consulting, he's transformed design departments at top global brands and earned recognition as "the most connected person in car design." His passion lies in elevating creative teams to strategic business relevance.
Ready to discover the stories behind the steering wheel?
#UnderTheHood #AutomotiveStorytelling #DesignLeadership #AIInDesign #AutomotiveInnovation
"Under the Hood: Automotive Storytelling" – Where technology meets narrative, and mobility's future is told through visionary voices.
"Under the Hood: Automotive Storytelling" uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans.