Under The Hood: Automotive Storytelling
Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, founder of The Storytelling Tribe, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product leaders, and marketers transforming mobility through better communication.
Under The Hood: Automotive Storytelling
From Clay to Canvas to AI: Felix Kilbertus on Design's Evolution EP19 Part 1
🎨 FROM CLAY TO CANVAS TO AI - PART 1
In this captivating episode of "Under the Hood: Automotive Storytelling" from the Storytelling Tribe, we sit down with Felix Kilbertus, Chief Design Officer and former Head of Exterior Design at Rolls-Royce, to explore how legendary automotive design bridges tradition with transformation.
🎯 KEY INSIGHTS
Silicon Valley vs. Goodwood: The Creative Culture Clash
Felix reveals how Austrian heritage and global experience shaped his unique approach to navigating diverse design cultures from French elegance to Japanese precision.
The Three-Line Philosophy of Luxury Design
Discover the sacred simplicity behind Rolls-Royce design – where just three lines define automotive perfection and how restraint becomes the ultimate creative power.
The Electric Heritage Revelation
Learn how Henry Royce's forgotten electrical roots transformed the Rolls-Royce Spectre from challenge to destiny, proving that innovation often means returning to origins.
💡 PRACTICAL TAKEAWAYS
- Master the Power of Naming: Give every design proposal a compelling name – it transforms how audiences perceive and choose concepts
- Embrace Constraints as Creative Fuel: View limitations as applied art opportunities that differentiate design from pure artistic expression
- Develop Editorial Excellence: With AI generating infinite options, focus 80% of your energy on selection and refinement rather than creation
- Bridge Business and Beauty: Design leaders must speak fluent business language while protecting creative team environments
🌟 ABOUT YOUR GUIDE
Felix Kilbertus brings 20+ years of global automotive design experience across Pininfarina, Rolls-Royce, Fiat, Nissan, and Renault. His portfolio includes the groundbreaking fully-electric Rolls-Royce Spectre, Phantom Series 2, and BMW Pininfarina Grand Lusso. Felix transforms how luxury brands balance heritage with innovation.
Ready to discover the stories behind the steering wheel?
#UnderTheHood #AutomotiveStorytelling #PininfariaDesign #RollsRoyceSpectre #DesignLeadership
"Under the Hood: Automotive Storytelling" – Where technology meets narrative, and mobility's future is told through visionary voices.
"Under the Hood: Automotive Storytelling" uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans.