Under The Hood: Automotive Storytelling
Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, founder of The Storytelling Tribe, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product leaders, and marketers transforming mobility through better communication.
Under The Hood: Automotive Storytelling
Latest Episodes
Paris Motor Show 2026: Can Europe Answer China? - Marc Amblard S2E21
Two years ago, Chinese carmakers had their own hall at the Paris Motor Show. This year they were everywhere.In this episode of Automotive Storytelling, Stéphane Lagresle walks the Paris Motor Show 2026 with Marc Amblard, Founder and Man...
Jaguar Started Over: Can the Type 01 Deliver? - Peter Virk, wyzer.it - S2E20
Jaguar spent two years being judged on a campaign before anyone sat in the car.In this episode of Automotive Storytelling, Stéphane Lagresle talks with Peter Virk, co-founder of wyzer.it and former Director of Connected Car & Future...
Motorsport Technology Transfer: Six Expert Voices - S2E19
Racing technology still makes teams faster, but more of the time is now found in engineering hours than in hardware.In this episode of Automotive Storytelling, Stéphane Lagresle takes you onto the floor of the first Motorsport Technolog...
Why the SDV Revenue Promise Never Arrived | SDVerse - Prashant Gulati, CEO - S2E18
INTRODUCTIONThe software-defined vehicle was sold on a revenue story. The revenue didn’t meet expectations - by far.In this episode of Automotive Storytelling, Stéphane Lagresle sits down with two people who watched that gap ...
Electric Truck Transition: The Triangle Nobody Talks About - Henrik Engdahl - S2E17
⚡ WHERE THE ENERGY SYSTEM MEETS THE ROADIn this episode of Automotive Storytelling, the podcast that examines mobility through storytelling, I sit down with Henrik Engdahl, former Director Electromobility Business Development at V...
