Under The Hood: Automotive Storytelling
Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, founder of The Storytelling Tribe, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product leaders, and marketers transforming mobility through better communication.
Under The Hood: Automotive Storytelling
Latest Episodes
Motorsport Technology Transfer: Six Expert Voices - S2E19
Racing technology still makes teams faster, but more of the time is now found in engineering hours than in hardware.In this episode of Automotive Storytelling, Stéphane Lagresle takes you onto the floor of the first Motorsport Technolog...
Why the SDV Revenue Promise Never Arrived | SDVerse - Prashant Gulati, CEO - S2E18
INTRODUCTIONThe software-defined vehicle was sold on a revenue story. The revenue didn’t meet expectations - by far.In this episode of Automotive Storytelling, Stéphane Lagresle sits down with two people who watched that gap ...
Electric Truck Transition: The Triangle Nobody Talks About - Henrik Engdahl - S2E17
⚡ WHERE THE ENERGY SYSTEM MEETS THE ROADIn this episode of Automotive Storytelling, the podcast that examines mobility through storytelling, I sit down with Henrik Engdahl, former Director Electromobility Business Development at V...
Autonomous Driving: "Safer Than Humans" Is the Wrong Story - Phil Koopman - S2E16
In this episode of Automotive Storytelling, the only podcast examining mobility through storytelling, Stéphane Lagresle sits down with Philip Koopman, Carnegie Mellon Faculty Emeritus and originator of the UL 4600 autonomous safety standard, to...
Automotive Chiplets: Inside the AEK 2026 Silicon Shift - S2E15
🎙️ THE SILICON SHIFT, DECODEDAt AEK 2026, one theme ran through every hallway and keynote: automotive chiplets, and the deeper shift they signal. In this special edition of Automotive Storytelling, I sat down on the flo...
